Cookie Policy

We have updated our cookie policy on August 18, 2023. On this page, we will explain how Matka maalle uses cookies and other similar technologies to process information. For more information on the processing of personal data in general, see our privacy statement.

Cookies and other device identifiers

Matka maalle uses cookies and other technologies for visitor traffic statistics as well as for enabling and facilitating the use of Matka maalle digital services. A cookie is a small, anonymous text file sent to a user’s browser. Cookies and similar technologies are used to collect information about the use of Matka maalle’s content, such as which pages the user has browsed. We also collect technical device information, such as which browser or operating system is being used, and IP address. Some cookies are from third parties.

The user cannot be identified through cookies alone.

Purposes for which the data are used

NECESSARY

Necessary cookies are essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

• GDPR Cookie Consent, by WebToffee: https://www.webtoffee.com/cookie-policy/

PERFORMANCE

Performance cookies are used to understand and analyze the key performance indexes of the website, which helps in delivering a better user experience for the visitors.

• Google Universal Analytics: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

ANALYTICS

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on the number of visitors, bounce rate, traffic source, etc.

• Google Analytics: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
• YouTube: https://policies.google.com/technologies/cookies?hl=en

FUNCTIONAL

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

• Polylang: https://polylang.pro/privacy-policy/

ADVERTISEMENT

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

• DoubleClick (owned by Google): https://policies.google.com/technologies/cookies?hl=en
• YouTube: https://policies.google.com/technologies/cookies?hl=en
• Facebook: https://www.facebook.com/policy/cookies/

OTHERS

Other uncategorized cookies are those that are being analyzed and have not been classified into a separate category yet.

How to grant permission and edit cookie settings

Cookie information is stored and collected with the consent of the users of our website. The users give their consent through the pop-up window that appears the first time you visit the Matka maalle website. You can modify your cookie settings or retract consent at any time by clicking the “Cookie Settings” button at the bottom right of the screen.

Editing your cookie settings

Consent to the use of cookies is requested from all users every six months. If Matka maalle’s cookie classification changes (for example, a completely new purpose category is introduced), we will ask all users for permissions again.

Third party cookies used by Matka maalle

GOOGLE ANALYTICS

We use Google Analytics in order to monitor the volume of our web traffic and their online behavior on our website, e.g., which pages are viewed, bounce rate, and approximate locations.

Google Analytics’ privacy policy can be found at https://policies.google.com/privacy.

GOOGLE ADS

We utilize Google Ads conversion tags to assess the effectiveness of our advertising campaigns and measure user interactions on our website for the purpose of enhancing user experience and optimizing advertising strategies.

Google Ads’ privacy policy can be found at https://policies.google.com/privacy.

META PIXEL

Matka maalle uses the “Facebook Pixel”, a part of Facebook Business Tools. This allows us to use advertising features on Facebook like audiences, conversions and retargeting, as well as Facebook Analytics data. In simple terms, it allows us to advertise our products and services on Facebook to users who have previously interacted with the Matka maalle website.

Facebook’s privacy policy can be found at https://www.facebook.com/policy.php
Manage your Facebook ad settings: https://www.facebook.com/ads/preferences

YOUTUBE

YouTube uses cookies to track the views of embedded videos on our site, to store anonymous statistical data, to store the video preferences of the user viewing the embedded video, and to measure bandwidth (which determines whether they see the old or new version of the YouTube player).

YouTube’s privacy policy can be found at https://policies.google.com/privacy.

Cookies and identifiers used by Matka maalle